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Marketing Vallée Marketing Vallée Est. 2017
Édition No. 07 — Spring 2025 Austin · Lisbon · Singapore

A senior-only growth marketing collective

The growth marketing collective where ambitious brands descend to scale.

Marketing Vallée replaces fragmented vendors with one accountable senior team that ships growth experiments weekly and is measured on pipeline, not impressions.


Trusted by 240+ B2B SaaS and DTC brands, including:

  • Pipedrive
  • Athletic Greens
  • Notion
  • Gong
  • Calendly
  • Webflow
  • Brex
A senior strategist reviewing a printed growth experiment report at a wooden desk.
01

The Vallée Standard

Measured against cohorts, not slogans.

Six numbers we publish because they are reproducible from our CRM and ad-platform data. If a stat cannot be traced to a cohort, it does not appear here.

Metric Cohort Result Reference
Client retention across active engagements Since founding, 2017 94% 180+ engagements
Average CAC reduction in the first 90 days Q4 2024 cohort 41% 62 clients, blended CRM + ad-platform
Tracked client revenue in 2023 Paid + organic + lifecycle $312M Aggregated across the book
Average client engagement length Active + closed 18 mo. vs. 6 mo. industry benchmark
02

The operating system

The MVT Framework — a triage protocol, not a slide deck.

Every engagement enters through the same three-stage protocol. The output is not a recommendations document — it is a 12-week backlog of pre-scored growth experiments, ranked by expected pipeline impact.

  1. I

    Market

    A demand-side audit of channels, competitors, and ICP economics. We rebuild the unit-economics model against your CRM, ad-platform, and attribution stack before we write a single brief.

    Output
    Demand model + ICP matrix
    Cadence
    Weeks 1–3
  2. II

    Message

    Positioning, offer, and creative stress-tests against live audiences. We pressure-test ten angles in market before any of them reaches a scale budget.

    Output
    Ranked message–offer matrix
    Cadence
    Weeks 3–7
  3. III

    Tactic

    Channel mix, bid architecture, and creative rotation, instrumented against pipeline. Each tactic ships with a pre-registered success threshold and a pre-scored replacement if it underperforms.

    Output
    12-week experiment backlog
    Cadence
    Weeks 7–12, then weekly

A Growth Diagnostic is the entry point into Market — and the first deliverable is your scored 12-week queue.

03

Public, named, channel-specific

Three accounts. Three channels. No anonymized wins.

Athletic Greens DTC · LTV

+38% 12-month LTV on the retention rebuild, awarded Best Use of Data at the 2023 Marketing Week Awards.

A lifecycle instrumentation rebuild that moved the agency from blended CAC reporting to a cohort-level LTV model on first-party data.

Read the Athletic Greens rebuild
Notion Enterprise · ABM

27 enterprise accounts moved from opportunity to closed-won inside a single quarter, sourced against a refreshed ABM tier.

A tiered ABM motion that paired paid media with owned content and sales enablement, instrumented against a single pipeline definition.

Read the Notion ABM build
A senior team reviewing printed dashboards around a wooden table.
04

Who writes the work

A bench of 38. No juniors, no rerouting.

Every engagement is led by a strategist with eight or more years of in-house or agency experience. Account managers do not hand work to a junior pod — they do not exist on this team.

  • 38 senior strategists, creatives, analysts, and engineers across Austin, Lisbon, and Singapore.
  • An in-house RevOps unit that rebuilds HubSpot, Salesforce, and attribution stacks at no extra cost on retainers above $15K/mo.
  • Founded in 2017 by ex-LinkedIn and ex-Rocket Internet growth leads; 94% client retention across 180+ engagements since.
  • Full client coverage across North America, EMEA, and APAC time zones — no overnight handoffs, no asynchronous exceptions.

Flat monthly retainers start at $8K. No media-markup kickbacks. Audited quarterly by an independent partner.

Marketing Vallée is the rare agency that shows up with a ranked experiment queue on day twelve and a single line of attribution by week six. The work is measured on pipeline, and the senior team is the same team from kickoff through renewal.
Performance Marketing Agency of the Year The Drum Awards for Digital Industries, 2024 · 4.9/5 across 186 Clutch reviews